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Cinnamon Travel Bloggers Conference
2022 | Colombo, Sri Lanka


Shane Barker

Digital Strategist

Topic - Why Influencer Marketing and Ecommerce Are A Perfect Fit

Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He is an instructor of the "Personal Branding - Influencer Marketing" at UCLA and is one of the top contributors at Inc.com, HuffPost, Forbes, and Salesforce. Shane is also an international keynote speaker with over 20 years of consulting and has been a driving force in the influencer space for over 6 years.

Liz Ward
Managing Director, Digital Coaching International and CEO, Tourism Tribe

Topic - Creative Excellence in a Technology Driven Market

Keynote Speaker

Bio – Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specializing in travel and tourism. Over her successful career Liz has created and implemented strategies that have played a pivotal role in establishing travel destinations and tourism businesses in the contemporary market place.

Joint panel discussion

Topic – Using information for experience driven travel content marketing strategy + The impact of experiential travel on nation branding.

Sonali Chatterjee
Sales Director, India and South Asia for CNN International

Sonali Chatterjee is Sales Director, India and South Asia for CNN International.

Based in New Delhi, Chatterjee has led CNN International’s fast growing advertising business in the region for the past 10 years. She is responsible for managing and offering strategic advice to the increasing number of companies targeting the global consumer, through CNN’s multi-platform offers.

Sarita Harilela
Executive Producer for Asia Pacific with CNN International

A panel discussion about using information to create an experience driven marketing strategy for travel content. As the travel industry continually evolves, it has become more pressing for brands to keep trying to get the attention of the audiences with increasing number of platforms that distracts them. If one can master the exact recipe for using technology innovatively to market their brand, that travel brand has the power to garner attention. Hence in 2018, it is very important that content marketing is implemented.

Abhay Khanna
Area Manager, Expedia Group

Topic - How to leverage user generation content to fuel the travel booking cycle

Over 10 Years in the Hospitality Business with expertise in Online content distribution, Revenue Management, and Online Strategic planning. Has been with Expedia for 6 Years and has managed businesses in South India, Maldives, and now managing the business for Expedia in Sri Lanka

Zan Wu

Topic - Future of Travel - the China rise and Blockchain Technology

Founder and CEO of Zanadu, the industry leading and multi-awards winning premium travel OTA and Travel Media Company in China.

Giuliana Riitano
Industry Manager, eCommerce & Classifieds, Google

Topic - The Evolution of the Connected Customer

Giuliana Riitano has joined almost 2 year ago the Google frontier team (Pakistan, Bangladesh and Sri Lanka) as a Industry Lead for e-Commerce and Classifieds. Her mission at Google is to help online advertisers establish themselves in this nascent market as well as help the ecosystem growth and mature.

Janicke Hansen
President of Professional Travel Bloggers Association

Janicke is a Norwegian based Digital Storyteller, Travel Expert, Organizer and Speaker.

She’s the founder and owner of the adventure travel blog letsgetlost.no and runs the Nordic Travel Influencer Collective NordicTB.com as one of the co-founders. Janicke is an expert in creating, organize, monitor and measure successful influencer driven marketing campaigns for destinations and travel brands. She is also is the incoming President of the PTBA.

Olivier Billon

Topic - Using Influencer marketing to create and amplify story-telling around a product

Founder & CEO of Ykone, a global influencer marketing & content agency based in Paris, Berlin, London, New York, Dubaï and Bangalore. Ykone helps brands create incredible content and stories by collaborating with the world’s most powerful and leading influencers. We develop and manage influencer strategies that will help people engage with brands’ stories and reach millions through the use of social media.

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